Evolution has no goals, not even survival. Evolution is something that happens. Some species survive for a while, others don't.
Think of it like saying water has the goal of flowing down the mountain along the path of least resistance. Of course it doesn't, it's just something that happens. There's no goal.
Do they reveal "novel" tricks they didn't create?
It's one thing to reveal standards like the cups and ball, but another entirely different to spoil a recent trick a living magician is still making money off. I don't think they do the latter.
The balls and cups with transparent cups is still amazing, by the way.